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Σάββατο 30 Νοεμβρίου 2013

Kenya: Nokia's Here Maps APP Helps You Be a Law Abiding Driver

With the recent introduction of the speed cameras to further deal with errant drivers, Nokia through its HERE Maps is an essential phone to help all drivers be on the safe side of the law.
The HERE suite of location-based services from Nokia not only helps you find your way with the most accurate and locally comprehensive maps, but also aims to get you to your destination while adhering to the rules of the road and, above all, keeping you safe.
According to the World Health Organisation, 1.2 million people are killed in road traffic accidents around the world each year and a further 20 to 50 million people are injured or disabled by road accidents.
In Kenya, more than 3,000 people are killed every year on our roads. More than twice as many are permanently disabled by their injuries. These statistics need to be multiplied to be seen in the context of the deep family tragedy and impact, and the tremendous health, economic and disability costs incurred as a result.
Huge sums of money are used in medical care following accidents - money that is desperately needed for preventative healthcare. With most people in Kenya employed in the informal sector, they have little or no health or life insurance. Involvement in a road traffic accident by a family member has consequences for the entire household and sometimes even the community.
Most of these deaths and injuries are as a result of careless driving - speeding, underestimating the steepness of a corner, overtaking with poor visibility, etc.
Nokia, through its HERE Maps, now makes it easier for motorists to prevent many of these issues using HERE Drive+ with voice-guided navigation that helps you reach your destination safely and reliably.
In addition, for every road the speed limit is indicated so you're always aware and reminded of the recommended speed, and the maps work in true offline mode, so drivers don't even need access to a data connection to reach their destination safely.
This focus on driving safety has been reinforced by the recent introduction of the speed cameras in major centres, forcing drivers to practice self-discipline and prevent unnecessary fines.
As we gear up towards the festive season, the death toll on Kenyan roads is on the rise, in line with the annual trend. Reducing this is the responsibility of all drivers and pedestrians in the country, and mobile technology can play an important role in helping people to plan their travel journeys, map routings and use navigation to get safely from A to B.
"Nokia HERE Maps are the only automotive grade maps available for Kenya and we are very proud of that," says Bruce Howe, General Manager of Nokia East Africa.
"By using HERE Maps, Drive and other applications, Kenyan drivers can bring a new level of predictability to their daily commute and help to reduce the unnecessary loss of lives on our roads".

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