HERE AUTO (video)

HERE Auto: connect your car to the cloud (video)

HERE is an automotive hit: more than 10 million cars sold with HERE maps on board

 

Today we’re happy to announce that our maps are powering the in-dash navigation of more than 10 million new cars sold in 2013.

And that’s a pretty big deal, if we lined up all those cars, we could cover the circumference of the earth.
And while the demand for in-dash navigation has been steadily increasing over the past four years, there are some that argue that the in-dash navigation system is fighting a losing battle against the smartphone. To those people, we say, let’s put the two together!
The fact of the matter is that embedded-navigation-system technologies are rapidly improving and can already provide services that your smartphone could never think of.
Instead of connecting a smartphone to the Internet, while steering the wheel, we believe in a connected car. As the head of HERE, Michael Halbherr, says:
“By connecting everything to the Internet from the steering wheel and speakers to gas tanks and tires, location deeply embedded into the car will transform vehicles into powerful connected devices.”
In other words, location is marrying Internet connectivity with the sensors tightly integrated in the car environment so that we can enjoy a whole new class of advanced services for drivers.
For example, embedded navigation systems can run vehicle diagnostics and alert drivers when they don’t have enough gas to finish their route to point them to the nearest gas stations along the way.
Moreover, we are committed to making cars part of a fully connected technology landscape where your home, notebook, smartphone, tablet and car are all part of the same seamless network. Embedded navigation system can therefore even adapt to each specific driver’s routine and driving style.
Imagine navigating to your destination, talking to your loved ones, and choosing just the right song for your drive all while never taking your eyes off the road or your hands off the steering wheel. We know this future is closer than people think. But the only way to achieve it is with highly precise in-dash controls and embedded mapping systems. We take the routes, playlists and points of interest that you’ve created on your smartphone or desktop and bring them to your car so that you can arrive at your destination more easily (and in a more enjoyable fashion) than ever before.
No other company is so passionate and dedicated to this future connectivity. Here’s to ten million cars in 2013 and even more in the years to come.

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HERE (NAVTEQ) Sales of Auto Map Licenses Up 33% in 4Q 2013

Nokia announced today their financial results for the fourth quarter and the full year 2013, offering some visibility into its HERE division, formerly known as NAVTEQ.

Automotive map licenses sales have gone up 33% the fourth quarter 2013, with sales of new vehicle licenses of 3.2 million units, compared to 2.4 million units in the fourth quarter 2012 and 2.6 million units in the third quarter 2013.       
On a year-on-year basis, unit sales to vehicle customers increased primarily due to higher vehicle sales and higher consumer uptake of in-vehicle navigation.      
Sales to vehicle customers represented well over 50% of external HERE net sales in the fourth quarter 2013, as well as in the fourth quarter 2012 and the third quarter 2013.
Unfortunately for HERE, that automotive success was “partially offset by lower sales to personal navigation device (PND) customers,“ so external sales went up but only 10 percent, from €204 million in the fourth quarter of 2012 to €225 in the fourth quarter of 2013.

However HERE total sales have decreased from €278 million to €254 million (10 percent down). The reason for that is the fast decline of internal sales (i.e. navigation and maps found in Nokia devices): €74 million end of 2012 to €29 million end of 2013.

The good news for the longer term is that internal sales can not go much further down while automotive license sales are likely to continue to grow at a good pace.

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HERE Auto Demonstration at Frankfurt Motor Show

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Nokia HERE Connected Car Demo