Innovative
predictive marketing solution caps strong roster of launches for MWC
15
Barcelona, Spain - Nokia today
outlined its strategy for seizing the opportunities of a programmable world, and
rounded off its launch line-up for Mobile World Congress (MWC) by unveiling the
innovative predictive marketing solution, which lets operators tap growing
amounts of data to offer smarter services, boost revenues and improve customer
loyalty.
At a media and analyst briefing on the
eve of MWC, Nokia President and CEO Rajeev Suri outlined the bold,
transformational steps Nokia has taken since the sale of substantially all of
its Devices & Services business and rebirth as a company focused on a world
of connected people and things.
"We see technology evolving to a point
where almost all people and billions and billions of devices - 50 billion or
more by 2025 - are connected, where software holds all those connections
together, where analytics bring meaning, and where automation brings simplicity
and efficiency," Suri said.
"We are inspired by the human
possibilities of technology, and in a prime position to address its
opportunities. We finished 2014 by showing growth across all three of our
businesses - Nokia Networks, HERE and Nokia Technologies - and our honed
operating model and strong balance sheet give us the wherewithal to make the
right investments in innovation," he said.
"It's the perfect springboard for us
as we celebrate our 150th year as a company. We are geared for 2015 and beyond,
and moving forward with optimism and a readiness to unlock the extraordinary
potential of our technological future."
Blockbusters
Suri also launched Nokia's predictive
marketing solution, part of the company's increasing focus on analytics which
tap the vast amount of data available to provide a richer picture of mobile
service experiences and ways that information can benefit both people and
operators.
The predictive marketing solution
leverages the capabilities and know-how of Nokia Networks' market-leading
Customer Experience Management and the Mobile Marketing Suite from mapping and
location intelligence leader HERE, bringing a contextual element to data and the
opportunity to very quickly set up personalized offers for services tailored to
individual customer needs.
"Predictive marketing is just a taste
of what we can - and will - do as a company. I am proud of the innovation we
announced today and in the run-up to Mobile World Congress, and excited about
opportunities open to us as we move into 2015 and beyond," Suri said.
Visitors to Nokia's Experience Center
in Hall 3, stand 3B10 can also have a hands-on with the Nokia N1 Android tablet,
launched to wide acclaim in November, as well as see the latest demos from HERE.
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About Nokia
Nokia invests in technologies
important in a world where billions of devices are connected. We are focused on
three businesses: network infrastructure software, hardware and services, which
we offer through Nokia Networks; location intelligence, which we provide through
HERE; and advanced technology development and licensing, which we pursue through
Nokia Technologies. Each of these businesses is a leader in its respective
field.
http://company.nokia.com
Media Enquiries
Nokia
Communications
Tel. +358 (0) 10 448 4900
Email: press.services@nokia.com
Nokia Networks
Media Relations
Phone: +358 7140 02869
E-mail: mediarelations@nokia.com
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